Marketing Campaign Winners Recognized
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The TMPAA announced at their Mid Year Meeting in Baltimore that 20 entries were received for the third annual marketing campaign competition with three top agencies selected for an award of excellence. TMPAA’s co-sponsor, the Insurance Marketing & Communications Association (IMCA) has sponsored its own marketing and communications “Showcase Awards” for 55 years. IMCA provided a panel of independent judges that reviewed all TMPAA member entries for both creative design and marketplace impact.
The winning member agencies were Venture Insurance Programs, K&B Underwriters and MiniCo Insurance Agency. Venture’s entry was for its “Suite Life” campaign in support of its hospitality program. K&B Underwriters’ entry featured its multi-media campaign in support of its “DigniCARE” senior living facilities program. And MiniCo’s entry was the launch of its new “Family of Products” campaign featuring a branded icon supporting four of its specialty insurance programs. All three Award of Excellence winners supported their entries with impressive marketplace metrics that achieved desired upfront marketing objectives.
David Springer, TMPAA President, presented the winning award plaques. He commented, “The TMPAA was thrilled to continue the creative competition in partnership with IMCA. We hope to have even more entries in 2014.”
Additionally, Springer announced that two other member agencies were named runners up in this year’s competition – GMI Insurance and Willis Programs.
Learn more about the winning entries.
L to R: Richard Look, President of Vertibrands (accepting on behalf of Venture Programs) with David Springer, TMPAA President; Chris Fell, Program Director at K&B Underwriters, LLC with David Springer and Mike Schofield, President & CEO, MiniCo Insurance Agency.