ARU Launches New Farm, Ranch, & Rural Estates Insurance Program On Cogitate’s DigitalEdge Platform
Atlanta, GA – April 7, 2025: Cogitate is proud to announce that ARU, the U.S. leader in specialty property insurance product development, underwriting, loss control, and technology, has successfully launched its new Farm, Ranch, & Rural Estates insurance product on Cogitate’s DigitalEdge Insurance Platform. The implementation of DigitalEdge Policy and Billing was completed in just 17 weeks, setting a new industry benchmark for rapid deployment.
ARU’s latest insurance offering is available across the continental U.S., with initial target occupancies of Row Crop, Dairy, Beef Cattle, Hay/Sod, Gentleman Farm, Vegetable Growers, Orchards and Vineyards, Aquaculture, and Poultry/Hog Confinement. In addition to traditional working farms, the new product will target high-value primary and secondary homes in rural areas, which have faced increasingly difficult insurability challenges due to escalating natural catastrophes and wildfire events. By leveraging Cogitate’s advanced digital core platform and ecosystem of pre-integrated third-party data and solution providers, ARU is delivering a streamlined, user-friendly experience for brokers and underwriters addressing farm risks of all sizes, ages, and risk profiles.
William G. (“Will”) Johnson III, CEO and Co-Founder of ARU, emphasized the significance of this achievement: “We are thrilled to have launched the U.S.’s first and only national E&S Farm, Ranch, and Rural Estates package product on Cogitate’s platform. Leveraging modern technology is a core component of our strategy, and by harnessing Cogitate’s advanced capabilities, we have been able to bring our proprietary product to the market in record time.”
“We are very excited to support ARU in its journey to modernize its operations and user experience on DigitalEdge Policy and Billing. It has been great to partner with ARU to introduce this important new line of business to the market,” shared Cogitate’s CEO and Co-Founder, Arvind Kaushal.
The rapid implementation of DigitalEdge and the integration with ARU’s technology landscape covering payment, financial accounting, and other platforms ensures that ARU can efficiently underwrite and manage policies, improving both operational efficiency and customer experience.