VGM Insurance Services Launches Senior Living Product
Waterloo, Iowa, February 25, 2025 – VGM Insurance Services, a division of VGM Group Inc., announced the launch of a senior living product, available in all 50 states. This product, backed by A-rated carriers, was designed specifically for those within the senior care industry, such as assisted living facilities, skilled nursing, residential care facilities, and independent living facilities.
Senior care communities are a cornerstone in the care of millions of residents across the country, yet they are often overlooked or misunderstood by the insurance industry—especially carriers. This has made finding a partner who fully understands the risks and coverage options, a necessity.
“Healthcare is where VGM Insurance lives,” said Bill Wilson, senior vice president of VGM Insurance Services. “It only makes sense that senior living be our next progression into caring for the people who care for others. We understand the unique business needs of these providers, who offer an invaluable service. We’re committed to this industry, and we constantly strive to offer solutions to help manage their risk, so they can continue to deliver the best possible care to patients.”
VGM Insurance’s expertise in the healthcare space has other benefits to businesses and insurance brokers looking to find senior living coverage for their clients. Customers get more than a competitively priced policy; the entire process—from application to policy management to claims—is simple.
“The customer’s experience is always at the forefront of everything we do,” said Lizzie Kelly, vice president of carrier relations and program development at VGM Insurance. “We understand what our customers need. This allows us to streamline the process, while offering the quality coverage and customer service they won’t find anywhere else.”
“Risk management is about more than policy coverage,” Wilson said. “The team at VGM Insurance understands the business in detail. Senior care businesses care for some of our most vulnerable patient populations. And they deserve to have an expert on their side who matches their commitment.”
VGM Insurance’s senior living product is specifically designed insurance brokers looking for coverage for their clients.