The new branding reflects the insurance provider’s rich history of innovation and exceptional service, while further aligning the organization with its parent company, AIG. Coinciding with the new brand, Glatfelter launched an updated corporate website (www.glatfelters.com) focused on an improved user experience for both agents and insureds. 

“The new, unified persona propels Glatfelter into the present, allowing us to boldly face the challenges of the future,” explained Christopher J. Flatt, President and CEO, Glatfelter Insurance Group. “The modernized look embodies our position as an innovative growth leader and premier market of choice in the program segment.”

In addition to the new logos, several Glatfelter programs have been renamed. Glatfelter Healthcare Practice, the program manager’s division serving hospice, home healthcare and senior living organizations, has been simplified to Glatfelter Healthcare. Glatfelter Public Practice, which insures municipalities, water entities, educational institutions and school bus contractors, is now Glatfelter Public Entities. Finally, Glatfelter Religious Practice, which serves churches, synagogues, mosques and other faith-based organizations, has been renamed Glatfelter Ministry Care. The remaining divisions, VFIS, Glatfelter Commercial Ambulance, Glatfelter Specialty Benefits and Glatfelter Claims Management, will not be renamed.

“This evolution of Glatfelter’s visual identity will generate better brand recognition, awareness and connection across all of its products and divisions,” said Conor Murray, President, Glatfelter Insurance Services and Glatfelter Claims Management, Inc. “The visual alignment with the AIG brand better positions Glatfelter for future expansion and growth by driving more cross-business opportunities.”

“Both timely and timeless, the brand refresh reflects Glatfelter’s commitment to simplifying the insurance process for its clients and distribution partners,” added DeAnna Halewski, Vice President of Marketing, Glatfelter Insurance Group. “The new names, logos and website better represent Glatfelter and its legacy of meeting clients’ needs in the moments that matter most.”

About Glatfelter Insurance Group
Glatfelter Insurance Group (GIG), an American International Group, Inc. (AIG) company, is one of the largest program managers and insurance brokers in the US with more than 500 associates serving 30,000 clients. An all-lines, full-service insurance broker, Glatfelter markets property, casualty, life, accident and health insurance products and risk management services on both a retail and wholesale specialty basis throughout the country, utilizing a network of more than 4,500 independent agents and brokers.

About AIG
American International Group, Inc. (AIG) is a leading global insurance organization. AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions and other financial services to customers in approximately 70 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG common stock is listed on the New York Stock Exchange.