In this position, Alida will be responsible for growing the third party claim administrator’s profile by developing new carrier, managing general agent, self-insured and broker relationships, marketing customized solutions to potential clients and attending industry trade shows and events.

“We are very excited to have Alida join the NARS family,” said NARS EVP and Chief Business Development Officer, Jamie Bernardo. “Her skills, energy and personality are a welcome addition to our Business Development Department and we are confident in her ability to execute our brand expansion initiative in the Northeast and beyond.”

Since beginning her career as a Litigation Associate at Wilson Elser Moskowitz Edelman & Dicker LLP in 2002, Alida shifted her focus to legal marketing serving as Partner and Director of Business Development and Firm Marketing at Gallo Vitucci Klar LLP. Under her leadership, the firm underwent rebranding and experienced explosive growth. She led various initiatives that amplified their exposure domestically and abroad in the Lloyd’s of London market. She also worked directly with established and new clients to ensure continued client satisfaction with the firm's representation of their cases in various insurance defense litigation matters. Her efforts helped launch the Themis Advocates Group, a national network of preeminent law firms that provide legal services to insurance defense clients both nationally and internationally.

"NARS is one of the fastest growing third party claims administrators in the insurance market today, using some of the industry's most experienced and qualified claims staff to ensure precise claim handling and the utmost client satisfaction," said Verdino. "The culture is empowering, fun and innovative. I cannot wait to channel my passion for business development and marketing to build upon NARS' momentum and to reach new levels of growth, both nationally and internationally, making us the global leader in our industry."

Alida is happily married to her husband Mark and lives in Port Washington, NY with their three children. The family enjoys spending their summers on the North Fork of Long Island and travelling to Italy and Croatia.

About NARS

North American Risk Services, Inc. (NARS) is a privately held, national third-party claims administrator dedicated to providing comprehensive claims and insurance-related services. Recognized in the industry for its flexibility, strong customer service and depth of insurance and claims knowledge, NARS tailors program administration to fit client needs. Please visit www.narisk.com to learn more.