October 10, 2014 –  Keogh, who has dedicated the majority of his 25 year insurance career to applied insurance analytics – told Advisen that he was “thrilled” to be joining the company and believed it was “uniquely positioned” to drive the growing market trend for data and analytics.

“I have followed Advisen since it was founded in 2000,” said Keogh. “I believe that Advisen is uniquely positioned to provide the insurance industry with leading news, information, data, analytics, and technology. What Advisen has accomplished so far is just the beginning. I look forward to Advisen’s continued success and I’m thrilled to be a part of the team.”

Keogh takes the helm at Advisen on October 20, following the departure of former CEO and Advisen co-founder, Tom Ruggieri to Cooper Gay Swett & Crawford.

In an address to staff on October 9, Keogh praised Ruggieri’s leadership, noting that “of all the many accomplishments Tom has brought to Advisen, I think number one is attracting the best talent”.

David Bradford, Co-Founder and President of Advisen’s Research & Editorial Division commented: “We are confident that Bill brings with him the right experience, perspective, and skills to continue Advisen’s successful growth across the company. Given his background in P&C insurance and reinsurance and his proven track record building insurance analytics businesses, he was the natural choice to lead Advisen as CEO.”

Keogh joins from his current position as CEO at Ultimate Risk Solutions (URS).  His more than 25 years in the insurance industry has seen him underwriting insurance and reinsurance in the US, Europe, and Latin America.

After more than a decade with companies such as AIG, NAC Re and then Swiss Re, Keogh joined RMS, the world’s largest catastrophe modeling company, where he ultimately led their global client development team.

In 2008 he joined EQECAT and, as President, guided the design and roll-out of the new RQE® platform. Just prior to his current role at URS, Keogh was a senior member of the decision support team at TigerRisk Partners.