Sarah Ayars brings more than 15 years of experience within the Target Markets Program Administrators Association (TMPAA) to her role as Executive Director. Since joining the organization in 2010, she has played a central role in the Association’s growth and evolution, supporting initiatives that enhance membership development, meetings, and the overall member experience.

Earlier in her tenure, Sarah managed the Association’s Target Programs initiative, gaining a deep understanding of member program offerings and the business development needs of program administrators. In this capacity, she helped participating agencies present their programs effectively and reach retail agents through coordinated marketing efforts. This experience strengthened her insight into how members position their programs and the tools that drive growth in the program marketplace.

Most recently, Sarah served as Director of Operations and Marketing, responsible for event management, daily operations, and the Association’s marketing efforts. Through this work, she continued to shape the TMPAA brand and foster the organization’s growth, strengthening its position as the leading resource for program specialists.

In addition, Sarah organizes and oversees the TMPAA Women’s Leadership Group, guiding its mission to elevate women in program business through leadership development, collective insight, and the power of a strong professional community.

Sarah works closely with program administrators, carriers, and service providers to ensure the success of the Association’s meetings, initiatives, and strategic priorities.

Prior to joining Target Markets, Sarah served as Communications Coordinator at Performance Marketing, where she developed and implemented integrated marketing plans for clients across a variety of industries. She holds a bachelor’s degree in advertising and public relations from The Pennsylvania State University.